^ These mistakes are easy to make if you're new to Adwords and don't really know what you're doing, but once
you clearly understand why Adwords works and why it doesn't - there's no way you'll ever make these mistakes again... I'm not exaggerating when I say this: there's only 1 way to make Adwords profitable (at
the front-end offer) if you are selling products in the $10 - $100 range, you can't focus on anything but traffic that generates
Sales. At those prices there really isn't much room to play around with low conversion rates. This is why its important to
focus on things that work (or likely to work) from the start of your campaigns... That means focussing
on the right type of keywords from the start, writing the right type of Ads, and even choosing the right type of Settings
all before you get a single click from your Ads. Then systematically expanding on the Keywords and Ads that are generating
results to increase traffic. More of what works and Less of what doesn't. Why This Formula Works: Because I focus on the 20% of Adwords Strategy that generates 80% of the Results / Sales.
Over the past 8 years I've played around with and tested different Adwords settings, features, bidding strategies, landing
pages etc. But that core, fundamental 20% of Adwords Strategy that generates all the Profit has stayed the same...Attract
high quality Clicks likely to generate Sales, avoid low quality Clicks. Everything I've learned over 8
years of setting up my own Adwords campaigns, and doing Keyword Research - is neatly organized and explained Step-By-Step
inside "Adwords Direct Response". "Adwords Direct Response" Guide & Videos 
I ONLY tell you what works for Sales Pages and leave everything else out of the course - I keep it simple.
So instead of giving you a 200 page, dense and complicated course that will leave you lost and confused - I give you a Simple
Formula, and explain it Step-By-Step with easy to understand instructions, Videos and screenshots: 
Inside "Adwords Direct Response" I outline the exact Formula I've been using for over 8 years
to run Profitable Adwords Campaigns and Consistently...  Convert Front-End offers at over 1% from "cold" traffic (Most experts consider breaking-even
on the front end good, I don't, all of my campaigns are profitable on the front-end)
Never pay more than $0.07 - 0.20 Cents Per Click (in competitive markets that cost up to $0.45,
$1.00, $2.00 Per Click!) Generate Click Through Rates in the 3% - 10% range for my Ads (Google considers 1% a good CTR)
"Adwords Direct Response" is split up into 3 Parts, each one teaching you an important aspect of setting
up Profitable Adwords Campaigns: | 
